In today's competitive environment, many advertisers resort to using competitor trademark names as keywords in paid-search advertising. These trademark names appear in the search engine results pages for Google, Yahoo! and affiliates and partners when you buy Google AdWords or Overture Precision Match sponsored listings. Therefore, it's possible for your competitors to drive substantial traffic to their web sites by virtue of your trademark name, using your reputation to attract visitors.

Words are the food search engine spider bots love to gobble. There are two strategies you can use to develop content for your site. One is to create your own and the other is to acquire content.